ZOOMERS

Graphic Design 3

Zoomers is a new candy-coated chocolate confectionary and is made from ethically sourced cocoa. It is also described as " Chocolate Bites ", coated with a sugary shell.

The product will be distributed in Europe and is aimed specifically at the Gen Z generation. The goal is to make the brand fun and friendly but not too childish as this product is for teenagers and students.

I chose Zoomers because it combines the words Zoom for the pace and speed of the lives of the generation Z, and Boomer means the generation before them.

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